As some of you already know, I Feel Slovenia is the Slovenian government's marketing slogan (and yes that is the shamefully pathetic logo, above). I've not met a single person here who likes this slogan and in fact I've seen people (like the great Pengovsky) actually poke some good fun at it.
Today I had the bad fortune to read the document explaining the reasoning behind this piss-poor slogan and campaign (via Piran Cafe), and now I am more than annoyed, I am actually angry. Frankly, I am amazed at the amount of clearly creative work that is handed down to pencil-pushing non-creative boot-licking bureaucrats in this country -- awful cubicle-sitting sort of people who have nothing original to say and are always looking for the easiest way to fill a page without actually managing to make any actual points.
Here are some sample statements from that load of crock-ola:
- The brand summarises the key elements of the country's present identity, expresses a vision of the country, and conveys a symbolic promise.
- The brand tells a story of Slovenes who work passionately for what they care about.
- One of distinct features of the Slovenian national character is their decided individualism; however, at the same time Slovenes have a deep sense of belonging to their society, country and, naturally, the family; this also extends to feelings attached to the local environment. At the same time, they are open to good things from elsewhere, good ideas, good people and, consequently, diversity, which is one of conditions for a secure future.
WHO writes this junk? Does any of it mean anything at all? I feel like the stooge who wrote this just went and ticked down a checklist of EU buzz words and pressed "SEND". Shameful!
Luckily, we still get a fair amount of foreign tourists here, despite the government's best efforts to confuse them and keep them away, but we'll see how long that can last. Dear Slovenia, please start hiring people who are QUALIFIED for the job at hand. If you can't find them here, other countries do exist. Just be prepared to pay a decent wage.